Heaven Hill Distillery today announced Larceny Barrel Proof as the first line extension for their brand Larceny Kentucky Straight Bourbon Whiskey.
Offered on an allocated basis three times per year, the first release of this wheated bourbon will ship in January 2020.
Each iteration of Larceny Barrel Proof will be cask strength, non-chill filtered and available at a suggested retail price of $49.99 per 750-ml. bottle.
Larceny Barrel Proof will be an ongoing offering, released three times per year: January, May and September. Each release will have varying proofs, and consist of barrels aged six-to-eight years.
A naming convention for the release is on each bottle. The alpha character in the naming convention designates which batch of the year that bottle came from; the numeral that follows represents the month of the release; and the last two digits indicate the corresponding year of the release. For example, the first release will be A120, with “A” representing the first batch of that year, “1” representing January, and “20” representing the year 2020.
This new release comes in the traditional Larceny pinched-waist, flask-shaped 750-ml. bottle, with the skeleton key logo and John E. Fitzgerald signature carried by a black label. The lower face label denotes “Barrel Proof” in red, and includes the batch number, proof and ABV.
“Larceny’s wheated bourbon mash bill delivers a taste profile that is very approachable and smooth, a true crowd-pleaser,” says Heaven Hill Distillery Group Product Director Susan Wahl. “The addition of this non chill filtered, barrel proof offering to the Larceny family allows us to showcase a deeper character, richness and depth of flavor from our wheated bourbon mash bill.”
“Drawing from its lineage within the Old Fitzgerald family, Larceny Barrel Proof is an opportunity for bourbon fans to taste a historical ‘wheater’ in its purest form,” she adds.
The brand is inspired by the history of John E. Fitzgerald, who as a treasury agent in the late 1800’s and early 1900’s was one of the only people legally allowed to carry the keys to the barrel storage rickhouses, the company says.
Heaven Hill first launched Larceny as a brand in 2012.
Kyle Swartz is editor of Beverage Dynamics magazine. Reach him at email@example.com or on Twitter @kswartzz. Read his recent pieces Talking Whiskey With Eddie Russell and Interview: Maker’s Mark’s Jane Bowie on Innovating Bourbon.The post Heaven Hill Announces Larceny Barrel Proof Series first appeared on Beverage Dynamics.