Firebox creates milkshake liqueurs

Online retailer Firebox has launched three milkshake-inspired cream liqueurs as part of its Uncommon Drinks collection.

The new 15% ABV flavours – chocolate, strawberry and banana ­– are described as having the “deliciously decadent flavour of an American diner milkshake, but with a boozy twist”. Kristian Bromley, managing director of Firebox, said: “Alcoholic milkshakes or ‘hard’ shakes have been on trend for a while, and we wanted to make it easier than ever to enjoy one at home. “There are also a number of cream liqueurs available, but these experimental flavours, based on classic milkshake flavours, aim to disrupt the market and appeal to an audience looking for something a little different.” The dairy-based drinks can be served neat, over ice or in cream cocktails. The chocolate flavour is described as having the “silky smooth texture of luxuriously creamy chocolate, with sweet notes of decadent vanilla”. The banana variant is said to have a “rich banana flavour perfectly balanced with vanilla and a perfectly blended dose of cream liqueur goodness”, while strawberry is “velvety in texture with candied, fruity strawberry notes and a bold vanilla finish”. All three Hard Milkshake Liqueurs are available from firebox.com, with an introductory price of £15.99 (US$20) each per 500ml bottle. The products are only available in the UK. In February this year, Firebox unveiled a range of “hybrid” gin liqueurs as part of its Uncommon Drinks collection.