Craft distilling pioneer Few Spirits has unveiled a collaboration whiskey made with the band Alice In Chains, a pioneer of grunge music.
The new products is called All Secrets Known. It features a custom-designed label by artist Justin Helton.
The whiskey is Few bourbon finished for six months in tequila barrels, and bottled at 101 proof. Sweet and spicy whiskey flavors are complimented by grassy agave undertones, the company says.
The suggested retail price is $75 per 750-ml. bottle.
“Nobody sounds like Alice In Chains,” says Few Spirits Founder and Master Distiller Paul Hletko. “We were inspired by their courage to create a sound that flouted convention and thought, ‘There are lots of tequilas finished in bourbon barrels, but it’s rare to find a widely-available bourbon finished in tequila barrels. Let’s do that instead’.”
Artist Helton, of Status Serigraph, is no stranger to working with musical talents like Phish, The Avett Brothers, My Morning Jacket, Ween and The Black Keys. “I’ve been a fan of Alice In Chains forever with Jar of Flies being one of the first CD’s I ever owned,” says Helton. “‘I Stay Away’ and ‘No Excuses’ were on repeat in my room. For this design I found inspiration in the name All Secrets Known. The eye in the mouth is a play on seeing all that’s been spoken. The color scheme is a nod to Black Gives Way to Blue, the album on which the song ‘All Secret Known’ appears.”
Helton designed the label in Adobe Illustrator and Photoshop, using a mix of hand-rendered illustrations with imagery from the 1800’s.
All Secrets Known is another foray for Few Spirits into partnerships with music acts. In 2006, Hletko partnered with The Flaming Lips to create Brainville Rye Whiskey.
“Brainville led to access,” Hletko says. “Doors started opening and I’ve always felt like when you get a chance to work with cool people you admire, you’ve got to at least check it out. As a long-time fan of Alice In Chains and someone who has at various points made his living as a guitar player, the opportunity to work with someone like Jerry Cantrell, whose sound is unlike any other, was one we were determined to see through come hell or high water.”
A limited-release, All Secrets Known will be available in CA, CO, IL, NY and WA, and for purchase online through ReserveBar.com.
The post Few Releases Tequila-Aged Boubon in Collaboration with Alice In Chains first appeared on Beverage Dynamics.