Tequila Partida will become part of Edrington Americas’ portfolio, which currently includes spirit brands like The Macallan, Highland Park, Brugal, The Famous Grouse, Cutty Sark and Snow Leopard vodka.
As a result of this strategic partnership, Tequila Partida will be fully integrated into Edrington Americas’ nationwide distribution network and Edrington Americas will assume all sales, marketing and distribution of Tequila Partida.
The agreement will take effect in the first quarter of 2017.
“Partida will complement our portfolio of premium brands, such as The Macallan and Brugal that are already extremely popular among U.S. consumers,” said Paul Ross, President & CEO Edrington Americas, in a press release. “We are excited to be the catalyst for its future growth.”
Tequila Partida is made from 100% blue agave in the Tequila Valley, the heart of Mexico’s historic Tequila region. The brand produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Elegante (aged 36 — 40 months). Partida is distributed in Mexico and nationally in the US.The post Edrington Enters Into Strategic Partnership With Tequila Partida first appeared on Beverage Dynamics.