Tapping into the booming premiumization trend for tequila and mezcal, Clase Azul has announced the launch of Clase Azul Mezcal Guerrero.
This new expression is made from 100% Agave Papalote, also known as Agave cupreata, and specific to the Guerrero region. The plant grows wild in the mountain range of Guerrero, which is on the coast and has a tropical climate.
Agaves cook over the course of three-fo-four days in a pit oven using volcanic rock and firewood from the Guamuchil tree, the company says: an endemic species to Mexico and South America. Distillation occurs using firewood and a copper alembic still.
The result is a palate and aroma that go from grapefruit skin and fresh wood to rosemary and peanut oil, with hints of butter and daisy flowers, the company reports.
The decanter’s green color represents jade, a precious stone of value to Mexico’s ancestral cultures. The design was inspired by the Guerrero woman, the company says, “her tender nature, strength, leadership, and warrior spirit.” Finally, the four-petal flowers that cover the decanter represent the Fifth Sun, a pre-Hispanic god representing the origin of the universe.
The cap is handcrafted using the Olinalá lacquer technique, which has denomination of origin in Guerrero. It represents the vessel that ancient women carried, known as a jicara. The decoration features a hummingbird, reflecting its connection to this Mexican region, as pre-Hispanic communities considered this bird a messenger from the gods, the company says.
“Guerrero is home to delicious food, magnificent artisans and fabled stories passed down through generations” explains Clase Azul Founder and CEO Arturo Lomeli. “We are honored to invite the world to discover this remarkable part of our beloved Mexico, while sharing our new mezcal.”
Clase Azul Mezcal Guerrero is 84 proof. It’s available nationwide this April for the suggested retail price of $249 per 750-ml. bottle.The post Clase Azul Mezcal Guerrero Hits Retail Shelves first appeared on Beverage Dynamics.