Beam Suntory officially has a new marketing CMO.
The global drinks giant announced today that Rebecca Messina will join the company as Senior Vice President & Global Chief Marketing Officer. The move is effective April 25th.
Messina comes to Beam Suntory from The Coca-Cola Company, where she currently serves as Senior Vice President, Marketing & Innovation, Venturing & Emerging Brands.
She will serve on Beam Suntory’s executive leadership team and report to chairman & CEO Matt Shattock.
In her current role, Messina leads brand strategy and growth for The Coca-Cola Company’s portfolio of high-growth, emerging brands. Over the course of her 22 years at Coca-Cola, Messina has held marketing leadership roles of increasing responsibility in geographies as diverse as the United States, Europe, Oceania and South America
“Rebecca is a dynamic, growth-oriented leader,” said Matt Shattock, chairman & CEO of Beam Suntory, in a press release. “We’re delighted that she will join Beam Suntory to lead our global marketing and strengthen the function to deliver industry-leading, market-beating growth.”
“With experience as a global brand marketer, leader of fast-growing entrepreneurial premium brands and a leading developer of marketing capability, Rebecca will be a perfect fit for us as we pursue our ambitious growth objectives,” he added.
Prior to assuming her current role in 2014, Messina served for five years as Vice President, Global Marketing Capability & Integration, where she led the strategic development of the global marketing agenda including the company’s methods, practices and capabilities necessary for the pursuit of growth in today’s market conditions.
Messina is a graduate of Miami University in Oxford, Ohio, and serves on the Advisory Board for the university’s College of Arts & Science. She also served on the National Board of the American Marketing Association.
The previous Marketing CMO, Kevin George, stepped down last October to pursue other opportunities.