Baileys Red Velvet Cupcake launches in UK

Diageo has released its limited edition red velvet cake-flavoured Baileys Irish cream liqueur in the UK.

The limited edition Baileys Red Velvet Cupcake was first released in the US in October 2019 as part of a collaboration with the founders of US bakery Georgetown Cupcake. Baileys Red Velvet liqueur is said to taste like “fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder”. The finish has “chocolate and creamy icing flavours”. The 17% ABV expression is recommended served over ice or in a hot chocolate. Baileys Red Velvet Cupcake is available in major supermarkets in the UK, priced at £16 (US$21) per 700ml until stocks last. Diageo recently celebrated the sale of its two billionth bottle of Baileys Irish cream liqueur, 45 years after the brand’s launch.