With fall around the corner and Halloween on the horizon, Bacardí will release a limited-edition “haunted rum” bottle just in time for creepy occasions.
Bacardí Superior is dressing up as a jack-o-lantern that glows in the dark.
Hitting liquor store shelves nationwide starting October 1, the white rum is being repackaged in ghoulishly good fun for the holiday, making it an ideal party favor, pregame décor or spooky bar cart addition.
The suggested retail price is $13.99 per 750-ml. bottle.
Bacardí Superior white rum has notes of vanilla and almond, the company says, developed in white oak barrels before being shaped through a blend of charcoal.
The post Bacardí Bottle Dresses Up, Glows in the Dark For Halloween first appeared on Beverage Dynamics.