Anora debuts its first Irish whiskey

Following the release of its botanical spirit drink, Anora Group has unveiled its inaugural Irish whiskey under the new Carlow brand in Sweden.

Earlier this year, the Nordic drinks group launched botanical-infused spirit drink Carlow Cuttings as the first product under its new Irish whiskey brand Carlow. Carlow Cuttings was the first of three products to be launched in the Nordics by the brand. Anora said the brand will offer a series of ‘playful and innovative whiskey-based drinks from Ireland’. The brand seeks to introduce new flavours and a ‘new attitude to the traditional whiskey world’. All expressions are made with whiskey from County Carlow in the southeast of Ireland. Joining Carlow Cuttings in the range is new addition Carlow Counting Days, described as a ‘light whiskey with a smooth, appealing, and fruity taste’. The 43% ABV whiskey has been aged for 1,097 days in ex-Bourbon barrels. A touch of whiskey from Carlow aged for 1,462 days has also been added to the blend. The resulting liquid offers a ‘naturally fruity style’ with hints of vanilla and toffee from the Bourbon cask. Anora recommends serving the whiskey neat or mixed with ginger ale over ice. Oskar Johansson, senior brand manager, said: “Carlow wants to make whiskey more playful. With our first launch in Sweden, Carlow Counting Days, we present a whiskey with a soft and fruity taste, which gives a completely new whiskey experience. Carlow is a 'new world of whiskey'." Carlow Counting Days Irish whiskey is available to buy in Sweden, priced at SEK 279 (US$22.50) per 700ml bottle.
Last year, Anora Group tapped into the demand for low- and no-alcohol with the launch of three new products: two non-alcoholic ‘spirits’ and an alcohol-free canned seltzer. Anora Group is the result of a merger between Altia and Arcus.