Admiral Nelson unveils pineapple rum flavour

Heaven Hill Brands has expanded its Admiral Nelson’s rum range in the US with the release of a pineapple flavour.

Marketed with the strapline, "Admirably Smooth. Perfectly Pineapple", Admiral Nelson’s Pineapple Rum is made with natural fruit flavour and blended with light Caribbean rum. “Admiral Nelson’s continues to chart its own course offerings that deliver a smooth, premium taste that consumers look for at an approachable price,” said Heaven Hill Brands senior brand manager, Hannah Venhoff. “Admiral Nelson’s Pineapple is a natural extension, capitalising on the flavour trend and providing a fresh, tropical flavour profile suited for dynamic and everyday experiences.” The Admiral Nelson’s family of rums is also comprised of the flagship Admiral Nelson’s Spiced, Black Patch Black Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The range is bottled between 35-50.5% abv. Admiral Nelson’s Pineapple Rum is available in the US at a suggested RRP of US$10.99 for 750ml. It will also be available in 50ml, 750ml, 1L and 1.75L sizes. Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill Brands is poised to continue its acquisitive activity, the group’s president said earlier this year.